increase in employee participation and ownership of local CSR projects related to global initiatives
Though they were making progress externally, the Corporate Social Responsibility team was struggling to engage the rest of the company in key initiatives.
Story2 built and launched custom online courses to engage the team—from CEO down—in the core work of CRS.
“After 2 years of stagnant sales, we had the strongest 18 months in our company’s history. I attribute that turnaround to Story2. They taught our young salespeople how to connect their personal stories with our brand story.”
Launching new online product suite, sales were stagnant and the sales team divided between stalwarts and new hires.
Story2 built custom training to connect sales teams’ stories with mission and transformational power of online products. Morale and collaboration improved, ushering in the strongest 18 months of sales in company history.
“Story2 really got what was unique about our challenge. They created a program that people really enjoyed and that enabled our recruiters to improve their confidence and success in everyday recruiting conversations.”
Feeling disconnected from the Guardian mission, local leaders had trouble recruiting new financial advisors to their teams.
Story2 created a custom StoryLab to connect local recruiters with their own reasons to believe in Guardian. Local recruiters created their own recruitment stories and gave the course an NPS of 69.